{"id":829,"date":"2026-11-04T09:41:00","date_gmt":"2026-11-04T08:41:00","guid":{"rendered":"https:\/\/codina.studio\/?post_type=servei&#038;p=829"},"modified":"2026-11-04T16:46:38","modified_gmt":"2026-11-04T15:46:38","slug":"branding","status":"publish","type":"servei","link":"https:\/\/codina.studio\/es\/servicios\/branding\/","title":{"rendered":"branding"},"content":{"rendered":"<section class=\"wp-block-group alignfull codina-servei-hero has-global-padding is-layout-constrained wp-container-core-group-is-layout-4e3b167f wp-block-group-is-layout-constrained\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-384241b8 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\"><p class=\"codina-eyebrow wp-block-paragraph\">branding &amp; identity.<\/p>\n\n<h1 class=\"wp-block-heading has-x-large-font-size\" style=\"font-weight:300\">la empresa ha evolucionado. <strong><mark class=\"codina-marker\">la marca<svg class=\"codina-marker__stroke\" viewBox=\"0 0 310 40\" preserveAspectRatio=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 20.9999C26.7762 16.2245 49.5532 11.5572 71.7979 14.6666C84.9553 16.5057 97.0392 21.8432 109.987 24.3888C116.413 25.6523 123.012 25.5143 129.042 22.6388C135.981 19.3303 142.586 15.1422 150.092 13.3333C156.799 11.7168 161.702 14.6225 167.887 16.8333C181.562 21.7212 194.975 22.6234 209.252 21.3888C224.678 20.0548 239.912 17.991 255.42 18.3055C272.027 18.6422 288.409 18.867 305 17.9999\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"10\" stroke-linecap=\"round\"\/><\/svg><\/mark><\/strong>, todav\u00eda no.<\/h1>\n\n<p class=\"has-body-large-font-size wp-block-paragraph\">somos un estudio de branding del Maresme. co-creamos contigo la estrategia, el nombre y el lenguaje visual para que la marca vuelva a explicar qui\u00e9nes sois hoy y ad\u00f3nde quer\u00e9is llegar.<\/p>\n\n<div class=\"wp-block-group codina-actions is-layout-flex wp-block-group-is-layout-flex\"><div class=\"is-style-primary-light wp-block-codina-button\" data-split=\"none\">\n\t<a\t\tclass=\"codina-button\"\n\t\tdata-codina-button\n\t\t\t\t\thref=\"https:\/\/codina.studio\/es\/empezar\/\"\n\t\t\t\t\t\t>\n\t\t\t\t<span class=\"codina-button__ring\" aria-hidden=\"true\">\n\t\t\t<svg width=\"100%\" height=\"100%\" overflow=\"visible\" focusable=\"false\" aria-hidden=\"true\">\n\t\t\t\t<rect width=\"100%\" height=\"100%\" \/>\n\t\t\t<\/svg>\n\t\t<\/span>\n\t\t<span class=\"codina-button__face wp-element-button\">cu\u00e9ntanos tu proyecto<\/span>\n\t\t\t<\/a>\n<\/div>\n\n\n<div class=\"is-style-secondary-light wp-block-codina-button\" data-split=\"none\">\n\t<a\t\tclass=\"codina-button\"\n\t\tdata-codina-button\n\t\t\t\t\thref=\"#projectes\"\n\t\t\t\t\t\t>\n\t\t\t\t<span class=\"codina-button__ring\" aria-hidden=\"true\">\n\t\t\t<svg width=\"100%\" height=\"100%\" overflow=\"visible\" focusable=\"false\" aria-hidden=\"true\">\n\t\t\t\t<rect width=\"100%\" height=\"100%\" \/>\n\t\t\t<\/svg>\n\t\t<\/span>\n\t\t<span class=\"codina-button__face wp-element-button\">ver proyectos<\/span>\n\t\t\t<\/a>\n<\/div>\n\n\n<\/div>\n\n<p class=\"codina-servei-hero__trust wp-block-paragraph\">+20 a\u00f1os \u00b7 +200 marcas \u00b7 una empresa familiar de dos generaciones, desde el Cam\u00ed Fondo de Matar\u00f3.<\/p>\n\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\"><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-sessio-819x1024.webp\" alt=\"Una sesi&#xF3;n de trabajo alrededor de una mesa larga, con una pregunta proyectada en la pantalla.\" class=\"wp-image-881\" srcset=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-sessio-819x1024.webp 819w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-sessio-240x300.webp 240w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-sessio-768x960.webp 768w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-sessio.webp 1200w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/section><section class=\"wp-block-group alignfull codina-section codina-servei-symptoms has-global-padding is-layout-constrained wp-container-core-group-is-layout-4e3b167f wp-block-group-is-layout-constrained\"><div class=\"wp-block-group codina-section__head has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f24cc1e7 wp-block-group-is-layout-constrained\"><p class=\"codina-section__num wp-block-paragraph\">(01)<\/p>\n\n<h2 class=\"wp-block-heading has-x-large-font-size\" style=\"font-weight:300\">tienes una marca pero, \u00bf<strong>te representa de verdad<\/strong>?<\/h2>\n\n<p class=\"has-body-large-font-size wp-block-paragraph\">muchas empresas llegan al estudio con la misma sensaci\u00f3n. no es un problema de presupuesto: es un problema de criterio, de estrategia y de encontrar a alguien que entienda tu proyecto tan bien como t\u00fa.<\/p>\n\n<\/div>\n\n<div class=\"codina-postits wp-block-codina-postit-wall\" data-postits=\"\">\n\t<ul class=\"codina-postits__list\" role=\"list\">\n\t\t<li class=\"codina-postit wp-block-codina-postit\" data-postit=\"\">\n\t<span class=\"codina-postit__texture\" aria-hidden=\"true\"><\/span>\n\t<div class=\"codina-postit__content\">\n\t\t<p class=\"wp-block-paragraph\">\u00abnuestra marca se ha quedado atr\u00e1s\u00bb<\/p>\n\n\t<\/div>\n<\/li>\n\n\n<li class=\"codina-postit wp-block-codina-postit\" data-postit=\"\">\n\t<span class=\"codina-postit__texture\" aria-hidden=\"true\"><\/span>\n\t<div class=\"codina-postit__content\">\n\t\t<p class=\"wp-block-paragraph\">\u00abnunca ha acabado de estar del todo bien\u00bb<\/p>\n\n\t<\/div>\n<\/li>\n\n\n<li class=\"codina-postit wp-block-codina-postit\" data-postit=\"\">\n\t<span class=\"codina-postit__texture\" aria-hidden=\"true\"><\/span>\n\t<div class=\"codina-postit__content\">\n\t\t<p class=\"wp-block-paragraph\">\u00abel logo no acaba de funcionar\u00bb<\/p>\n\n\t<\/div>\n<\/li>\n\n\n<li class=\"codina-postit wp-block-codina-postit\" data-postit=\"\">\n\t<span class=\"codina-postit__texture\" aria-hidden=\"true\"><\/span>\n\t<div class=\"codina-postit__content\">\n\t\t<p class=\"wp-block-paragraph\">\u00abla empresa ha crecido y la marca no\u00bb<\/p>\n\n\t<\/div>\n<\/li>\n\n\n<li class=\"codina-postit wp-block-codina-postit\" data-postit=\"\">\n\t<span class=\"codina-postit__texture\" aria-hidden=\"true\"><\/span>\n\t<div class=\"codina-postit__content\">\n\t\t<p class=\"wp-block-paragraph\">\u00abahora entra la nueva generaci\u00f3n\u00bb<\/p>\n\n\t<\/div>\n<\/li>\n\n\n<li class=\"codina-postit wp-block-codina-postit\" data-postit=\"\">\n\t<span class=\"codina-postit__texture\" aria-hidden=\"true\"><\/span>\n\t<div class=\"codina-postit__content\">\n\t\t<p class=\"wp-block-paragraph\">\u00abqueremos salir fuera y no nos reconocen\u00bb<\/p>\n\n\t<\/div>\n<\/li>\n\n\n\t<\/ul>\n<\/div>\n\n\n<\/section><section class=\"wp-block-group alignfull codina-section codina-servei-answer has-global-padding is-layout-constrained wp-container-core-group-is-layout-4e3b167f wp-block-group-is-layout-constrained\"><div class=\"wp-block-group codina-section__head has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f24cc1e7 wp-block-group-is-layout-constrained\"><p class=\"codina-section__num wp-block-paragraph\">(02)<\/p>\n\n<h2 class=\"wp-block-heading has-x-large-font-size\" style=\"font-weight:300\">una marca no es su logotipo: <strong>es un sistema de decisiones<\/strong>.<\/h2>\n\n<p class=\"has-body-large-font-size wp-block-paragraph\">por eso no empezamos dibujando. escuchamos, preguntamos, entendemos el negocio y despu\u00e9s dise\u00f1amos. no al rev\u00e9s.<\/p>\n\n<\/div>\n\n<div class=\"codina-features wp-block-codina-feature-list\" data-directional-hover=\"\" data-type=\"y\">\n\t<ul class=\"codina-features__list\" role=\"list\">\n\t\t<li class=\"codina-feature wp-block-codina-feature-item\" data-directional-hover-item=\"\">\n\t<span class=\"codina-feature__tile\" data-directional-hover-tile aria-hidden=\"true\"><\/span>\n\t<div class=\"codina-feature__content\">\n\t\t<h3 class=\"wp-block-heading codina-feature__title\">brand strategy<\/h3>\n\n<p class=\"codina-feature__text wp-block-paragraph\">el posicionamiento: qu\u00e9 os hace diferentes y qu\u00e9 tiene que decir la marca antes de decidir c\u00f3mo se tiene que ver.<\/p>\n\n\t<\/div>\n<\/li>\n\n\n<li class=\"codina-feature wp-block-codina-feature-item\" data-directional-hover-item=\"\">\n\t<span class=\"codina-feature__tile\" data-directional-hover-tile aria-hidden=\"true\"><\/span>\n\t<div class=\"codina-feature__content\">\n\t\t<h3 class=\"wp-block-heading codina-feature__title\">naming<\/h3>\n\n<p class=\"codina-feature__text wp-block-paragraph\">un nombre propio, con relato, que se pueda decir, escribir y recordar.<\/p>\n\n\t<\/div>\n<\/li>\n\n\n<li class=\"codina-feature wp-block-codina-feature-item\" data-directional-hover-item=\"\">\n\t<span class=\"codina-feature__tile\" data-directional-hover-tile aria-hidden=\"true\"><\/span>\n\t<div class=\"codina-feature__content\">\n\t\t<h3 class=\"wp-block-heading codina-feature__title\">logo design &amp; visual identity<\/h3>\n\n<p class=\"codina-feature__text wp-block-paragraph\">el logotipo y el sistema entero: color, tipograf\u00eda, composici\u00f3n y fotograf\u00eda.<\/p>\n\n\t<\/div>\n<\/li>\n\n\n<li class=\"codina-feature wp-block-codina-feature-item\" data-directional-hover-item=\"\">\n\t<span class=\"codina-feature__tile\" data-directional-hover-tile aria-hidden=\"true\"><\/span>\n\t<div class=\"codina-feature__content\">\n\t\t<h3 class=\"wp-block-heading codina-feature__title\">brand guidelines<\/h3>\n\n<p class=\"codina-feature__text wp-block-paragraph\">el manual para que la marca se mantenga igual la use quien la use.<\/p>\n\n\t<\/div>\n<\/li>\n\n\n<li class=\"codina-feature wp-block-codina-feature-item\" data-directional-hover-item=\"\">\n\t<span class=\"codina-feature__tile\" data-directional-hover-tile aria-hidden=\"true\"><\/span>\n\t<div class=\"codina-feature__content\">\n\t\t<h3 class=\"wp-block-heading codina-feature__title\">brand restyling<\/h3>\n\n<p class=\"codina-feature__text wp-block-paragraph\">cuando la marca tiene historia: hacerla evolucionar sin perder lo que la hace reconocible.<\/p>\n\n\t<\/div>\n<\/li>\n\n\n<li class=\"codina-feature wp-block-codina-feature-item\" data-directional-hover-item=\"\">\n\t<span class=\"codina-feature__tile\" data-directional-hover-tile aria-hidden=\"true\"><\/span>\n\t<div class=\"codina-feature__content\">\n\t\t<h3 class=\"wp-block-heading codina-feature__title\">graphic design &amp; packaging<\/h3>\n\n<p class=\"codina-feature__text wp-block-paragraph\">las piezas donde la marca se toca: packaging, etiquetas, papeler\u00eda, cat\u00e1logos.<\/p>\n\n\t<\/div>\n<\/li>\n\n\n\t<\/ul>\n<\/div>\n\n\n<\/section><section class=\"wp-block-group alignfull codina-section codina-servei-why has-global-padding is-layout-constrained wp-container-core-group-is-layout-4e3b167f wp-block-group-is-layout-constrained\"><div class=\"wp-block-group codina-section__head has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f24cc1e7 wp-block-group-is-layout-constrained\"><p class=\"codina-section__num wp-block-paragraph\">(03)<\/p>\n\n<h2 class=\"wp-block-heading has-x-large-font-size\" style=\"font-weight:300\">por qu\u00e9 <strong>codina*<\/strong>studio.<\/h2>\n\n<\/div>\n\n<div class=\"codina-sticky wp-block-codina-sticky-features\" data-sticky-feature-wrap=\"\">\n\t<div class=\"codina-sticky__scroll\">\n\t\t<ol class=\"codina-sticky__list\">\n\t\t\t<li class=\"codina-sticky-item wp-block-codina-sticky-feature\" data-sticky-feature-item=\"\">\n\t<figure class=\"codina-sticky-item__visual\" data-sticky-feature-visual-wrap>\n\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-dissenyar-819x1024.webp\" class=\"attachment-large size-large\" alt=\"Manos sobre el teclado, frente a dos pantallas con una propuesta de marca abierta.\" loading=\"lazy\" sizes=\"auto, (min-width: 1024px) 40vw, 100vw\" srcset=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-dissenyar-819x1024.webp 819w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-dissenyar-240x300.webp 240w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-dissenyar-768x960.webp 768w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-dissenyar.webp 1066w\" \/>\t<\/figure>\n\t<div class=\"codina-sticky-item__text\" data-sticky-feature-text>\n\t\t<h3 class=\"wp-block-heading\">no somos una agencia: <strong>somos tu equipo creativo externo<\/strong>.<\/h3>\n\n<p class=\"wp-block-paragraph\">La mayor\u00eda de agencias separan lo que piensan de lo que hacen. Nosotros no: conceptualizamos, dise\u00f1amos y producimos desde el mismo lugar, con la misma conversaci\u00f3n y el mismo equipo de principio a fin.<\/p>\n\n\t<\/div>\n<\/li>\n\n\n<li class=\"codina-sticky-item wp-block-codina-sticky-feature\" data-sticky-feature-item=\"\">\n\t<figure class=\"codina-sticky-item__visual\" data-sticky-feature-visual-wrap>\n\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-generacions-819x1024.webp\" class=\"attachment-large size-large\" alt=\"Dos personas trabajando frente a sus pantallas en una larga mesa de madera, con la sala de cristal al fondo.\" loading=\"lazy\" sizes=\"auto, (min-width: 1024px) 40vw, 100vw\" srcset=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-generacions-819x1024.webp 819w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-generacions-240x300.webp 240w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-generacions-768x960.webp 768w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-generacions.webp 1200w\" \/>\t<\/figure>\n\t<div class=\"codina-sticky-item__text\" data-sticky-feature-text>\n\t\t<h3 class=\"wp-block-heading\">una empresa familiar. dos generaciones. <strong>un solo criterio<\/strong>.<\/h3>\n\n<p class=\"wp-block-paragraph\">Una generaci\u00f3n aporta madurez estrat\u00e9gica; la otra, frescura digital. Las dos trabajan a la vez en tu proyecto. Hace m\u00e1s de veinte a\u00f1os y m\u00e1s de 200 marcas que lo hacemos, y seguimos aprendiendo como si fuera el primer d\u00eda.<\/p>\n\n\t<\/div>\n<\/li>\n\n\n<li class=\"codina-sticky-item wp-block-codina-sticky-feature\" data-sticky-feature-item=\"\">\n\t<figure class=\"codina-sticky-item__visual\" data-sticky-feature-visual-wrap>\n\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-es-toca-819x1024.webp\" class=\"attachment-large size-large\" alt=\"Dos adhesivos negros con el asterisco y la frase \u00abcreativity is an attitude\u00bb, sobre un cart\u00f3n, junto a un rotulador.\" loading=\"lazy\" sizes=\"auto, (min-width: 1024px) 40vw, 100vw\" srcset=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-es-toca-819x1024.webp 819w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-es-toca-240x300.webp 240w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-es-toca-768x960.webp 768w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-es-toca.webp 1200w\" \/>\t<\/figure>\n\t<div class=\"codina-sticky-item__text\" data-sticky-feature-text>\n\t\t<h3 class=\"wp-block-heading\">la marca tambi\u00e9n <strong>se toca<\/strong>.<\/h3>\n\n<p class=\"wp-block-paragraph\">En el estudio conviven la pantalla y el taller. Probamos materiales, hacemos piezas f\u00edsicas y experimentamos antes de decidir: es lo que hace que una marca no se parezca a ninguna otra.<\/p>\n\n\t<\/div>\n<\/li>\n\n\n<li class=\"codina-sticky-item wp-block-codina-sticky-feature\" data-sticky-feature-item=\"\">\n\t<figure class=\"codina-sticky-item__visual\" data-sticky-feature-visual-wrap>\n\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-conversa-819x1024.webp\" class=\"attachment-large size-large\" alt=\"Un grupo conversa alrededor de una mesa de cristal en el estudio, bajo la frase \u00abcrear \u00e9s somiar\u00bb escrita en la pared.\" loading=\"lazy\" sizes=\"auto, (min-width: 1024px) 40vw, 100vw\" srcset=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-conversa-819x1024.webp 819w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-conversa-240x300.webp 240w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-conversa-768x960.webp 768w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-conversa.webp 1200w\" \/>\t<\/figure>\n\t<div class=\"codina-sticky-item__text\" data-sticky-feature-text>\n\t\t<h3 class=\"wp-block-heading\">todo empieza con <strong>una conversaci\u00f3n<\/strong>.<\/h3>\n\n<p class=\"wp-block-paragraph\">Hablas con quien hace el trabajo, de t\u00fa a t\u00fa. Estamos en el Cam\u00ed Fondo de Matar\u00f3 y nos gusta sentarnos a la misma mesa: es donde sale la informaci\u00f3n que un briefing no pregunta.<\/p>\n\n\t<\/div>\n<\/li>\n\n\n\t\t<\/ol>\n\t\t<div class=\"codina-sticky__progress\" aria-hidden=\"true\">\n\t\t\t<div class=\"codina-sticky__bar\" data-sticky-feature-progress><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/section><section class=\"wp-block-group alignfull codina-section codina-servei-process has-global-padding is-layout-constrained wp-container-core-group-is-layout-4e3b167f wp-block-group-is-layout-constrained\"><div class=\"wp-block-group codina-section__head has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f24cc1e7 wp-block-group-is-layout-constrained\"><p class=\"codina-section__num wp-block-paragraph\">(04)<\/p>\n\n<h2 class=\"wp-block-heading has-x-large-font-size\" style=\"font-weight:300\">nuestro m\u00e9todo: <strong>co-crear juntos<\/strong>.<\/h2>\n\n<p class=\"has-body-large-font-size wp-block-paragraph\"><strong>air thinking*<\/strong> es el proceso propio que usamos en los proyectos de branding. co-creas tu marca con ejercicios pr\u00e1cticos, preguntas concretas y sesiones de trabajo. el resultado no es nuestra visi\u00f3n de tu marca: es una conversaci\u00f3n que nos lleva juntos al destino.<\/p>\n\n<\/div>\n\n<div class=\"codina-timeline wp-block-codina-process-timeline\" data-step-timeline-init=\"\" data-step-timeline-activation=\"0.5\">\n\t<div class=\"codina-timeline__wrapper\">\n\t\t<div class=\"codina-timeline__line\" data-step-timeline-line aria-hidden=\"true\">\n\t\t\t<div class=\"codina-timeline__fill\" data-step-timeline-fill><\/div>\n\t\t<\/div>\n\n\t\t<ol class=\"codina-timeline__list\">\n\t\t\t<li class=\"codina-timeline__item wp-block-codina-process-step\" data-step-timeline-item=\"\" data-status=\"inactive\">\n\t<span class=\"codina-timeline__marker\" data-step-timeline-marker aria-hidden=\"true\"><\/span>\n\t<div class=\"codina-timeline__content\">\n\t\t<h3 class=\"wp-block-heading codina-timeline__title\">departure<\/h3>\n\n<p class=\"codina-timeline__text wp-block-paragraph\">Un workshop de dos o tres horas donde preguntamos lo que un briefing no pregunta. De ah\u00ed sale informaci\u00f3n que das por obvia y que acaba definiendo la marca.<\/p>\n\n\t<\/div>\n<\/li>\n\n\n<li class=\"codina-timeline__item wp-block-codina-process-step\" data-step-timeline-item=\"\" data-status=\"inactive\">\n\t<span class=\"codina-timeline__marker\" data-step-timeline-marker aria-hidden=\"true\"><\/span>\n\t<div class=\"codina-timeline__content\">\n\t\t<h3 class=\"wp-block-heading codina-timeline__title\">flying<\/h3>\n\n<p class=\"codina-timeline__text wp-block-paragraph\">Tu conocimiento vuelve al estudio y se convierte en direcciones y conceptos. Es la parte del vuelo que nos toca a nosotros: pensar con margen.<\/p>\n\n\t<\/div>\n<\/li>\n\n\n<li class=\"codina-timeline__item wp-block-codina-process-step\" data-step-timeline-item=\"\" data-status=\"inactive\">\n\t<span class=\"codina-timeline__marker\" data-step-timeline-marker aria-hidden=\"true\"><\/span>\n\t<div class=\"codina-timeline__content\">\n\t\t<h3 class=\"wp-block-heading codina-timeline__title\">landing<\/h3>\n\n<p class=\"codina-timeline__text wp-block-paragraph\">Las ideas aterrizan. Dejan de ser conceptos y pasan a ser una propuesta que se puede ver, comparar y sentir como marca.<\/p>\n\n\t<\/div>\n<\/li>\n\n\n<li class=\"codina-timeline__item wp-block-codina-process-step\" data-step-timeline-item=\"\" data-status=\"inactive\">\n\t<span class=\"codina-timeline__marker\" data-step-timeline-marker aria-hidden=\"true\"><\/span>\n\t<div class=\"codina-timeline__content\">\n\t\t<h3 class=\"wp-block-heading codina-timeline__title\">are we there?<\/h3>\n\n<p class=\"codina-timeline__text wp-block-paragraph\">Miramos juntos si hemos llegado. Si todav\u00eda no, volvemos a landing: propuesta, conversaci\u00f3n, ajuste. Iterar no es rectificar, es afinar.<\/p>\n\n\t<\/div>\n<\/li>\n\n\n<li class=\"codina-timeline__item wp-block-codina-process-step\" data-step-timeline-item=\"\" data-status=\"inactive\">\n\t<span class=\"codina-timeline__marker\" data-step-timeline-marker aria-hidden=\"true\"><\/span>\n\t<div class=\"codina-timeline__content\">\n\t\t<h3 class=\"wp-block-heading codina-timeline__title\">360\u00b0<\/h3>\n\n<p class=\"codina-timeline__text wp-block-paragraph\">Una marca no se acaba cuando se entrega el manual. Estamos cuando tiene que sobrevivir a una web, una sesi\u00f3n de fotos, un anuncio o un packaging. Somos tu equipo creativo.<\/p>\n\n\t<\/div>\n<\/li>\n\n\n\t\t<\/ol>\n\t<\/div>\n<\/div>\n\n\n<\/section><section id=\"projectes\" class=\"wp-block-group alignfull codina-section codina-servei-projects has-global-padding is-layout-constrained wp-container-core-group-is-layout-4e3b167f wp-block-group-is-layout-constrained\"><div class=\"wp-block-group codina-section__head has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f24cc1e7 wp-block-group-is-layout-constrained\"><p class=\"codina-section__num wp-block-paragraph\">(05)<\/p>\n\n<h2 class=\"wp-block-heading has-x-large-font-size\" style=\"font-weight:300\">marcas que <strong>hablan por nosotros<\/strong>.<\/h2>\n\n<p class=\"has-body-large-font-size wp-block-paragraph\">cada proyecto es distinto: el sector, el reto, el punto de partida. lo que no cambia es la manera como nos implicamos. con Balfeg\u00f3 llevamos m\u00e1s de veinte a\u00f1os: una marca que hoy est\u00e1 presente en m\u00e1s de 45 pa\u00edses.<\/p>\n\n<\/div>\n\n<div class=\"codina-projects alignfull wp-block-codina-projects-slider\" aria-label=\"Proyectos\" data-radial-slider-init=\"\" data-radial-slider-drag-status=\"grab\">\n\t<div class=\"codina-projects__collection\" data-radial-slider-collection>\n\t\t<div class=\"codina-projects__list\" data-radial-slider-list>\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"codina-projects__item\"\n\t\t\t\t\tdata-radial-slider-item\n\t\t\t\t\tdata-radial-slider-item-status=\"active\"\n\t\t\t\t>\n\t\t\t\t\t<article class=\"codina-project\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"codina-project__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<video\n\t\t\t\t\t\t\t\t\tclass=\"codina-project__video\"\n\t\t\t\t\t\t\t\t\tmuted\n\t\t\t\t\t\t\t\t\tloop\n\t\t\t\t\t\t\t\t\tplaysinline\n\t\t\t\t\t\t\t\t\tpreload=\"metadata\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<source src=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/10\/CS-Nova-Web-Projectes-Balfego.mp4\" type=\"video\/mp4\">\n\t\t\t\t\t\t\t\t<\/video>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"810\" height=\"1080\" src=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/10\/CS-Nova-Web-Projectes-Balfego_1_2000_opt-810x1080.webp\" class=\"codina-project__poster wp-post-image\" alt=\"Sello de Balfeg\u00f3 en blanco sobre fondo azul marino.\" loading=\"eager\" srcset=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/10\/CS-Nova-Web-Projectes-Balfego_1_2000_opt-810x1080.webp 810w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/10\/CS-Nova-Web-Projectes-Balfego_1_2000_opt-600x800.webp 600w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"codina-project__title screen-reader-text\">Balfeg\u00f3<\/h3>\n\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"codina-projects__item\"\n\t\t\t\t\tdata-radial-slider-item\n\t\t\t\t\tdata-radial-slider-item-status=\"inview\"\n\t\t\t\t>\n\t\t\t\t\t<article class=\"codina-project\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"codina-project__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<video\n\t\t\t\t\t\t\t\t\tclass=\"codina-project__video\"\n\t\t\t\t\t\t\t\t\tmuted\n\t\t\t\t\t\t\t\t\tloop\n\t\t\t\t\t\t\t\t\tplaysinline\n\t\t\t\t\t\t\t\t\tpreload=\"metadata\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<source src=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/09\/CS-Nova-Web-Projectes-Torras.mp4\" type=\"video\/mp4\">\n\t\t\t\t\t\t\t\t<\/video>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"810\" height=\"1080\" src=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/09\/CS-Nova-Web-Projectes-Torras-810x1080.webp\" class=\"codina-project__poster wp-post-image\" alt=\"Logotipo de Torras, con el a\u00f1o 1890, sobre fondo granate.\" loading=\"lazy\" srcset=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/09\/CS-Nova-Web-Projectes-Torras-810x1080.webp 810w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/09\/CS-Nova-Web-Projectes-Torras-600x800.webp 600w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"codina-project__title screen-reader-text\">Torras<\/h3>\n\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"codina-projects__item\"\n\t\t\t\t\tdata-radial-slider-item\n\t\t\t\t\tdata-radial-slider-item-status=\"inview\"\n\t\t\t\t>\n\t\t\t\t\t<article class=\"codina-project\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"codina-project__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<video\n\t\t\t\t\t\t\t\t\tclass=\"codina-project__video\"\n\t\t\t\t\t\t\t\t\tmuted\n\t\t\t\t\t\t\t\t\tloop\n\t\t\t\t\t\t\t\t\tplaysinline\n\t\t\t\t\t\t\t\t\tpreload=\"metadata\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<source src=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/09\/CS-Nova-Web-Projectes-Ascen.mp4\" type=\"video\/mp4\">\n\t\t\t\t\t\t\t\t<\/video>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"810\" height=\"1080\" src=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/09\/CS-Nova-Web-Projectes-Ascen-810x1080.webp\" class=\"codina-project__poster wp-post-image\" alt=\"Logotipo de Ascen en blanco sobre fondo negro.\" loading=\"lazy\" srcset=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/09\/CS-Nova-Web-Projectes-Ascen-810x1080.webp 810w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/09\/CS-Nova-Web-Projectes-Ascen-600x800.webp 600w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"codina-project__title screen-reader-text\">Ascen<\/h3>\n\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"codina-projects__item\"\n\t\t\t\t\tdata-radial-slider-item\n\t\t\t\t\tdata-radial-slider-item-status=\"inview\"\n\t\t\t\t>\n\t\t\t\t\t<article class=\"codina-project\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"codina-project__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<video\n\t\t\t\t\t\t\t\t\tclass=\"codina-project__video\"\n\t\t\t\t\t\t\t\t\tmuted\n\t\t\t\t\t\t\t\t\tloop\n\t\t\t\t\t\t\t\t\tplaysinline\n\t\t\t\t\t\t\t\t\tpreload=\"metadata\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<source src=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/09\/CS-Nova-Web-Projectes-Casa-Parera.mp4\" type=\"video\/mp4\">\n\t\t\t\t\t\t\t\t<\/video>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"810\" height=\"1080\" src=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/09\/CS-Nova-Web-Projectes-Casa-Parera-810x1080.webp\" class=\"codina-project__poster wp-post-image\" alt=\"Un bocadillo con salsa sobre el papel de Casa Parera, junto a un cuchillo con mango de madera.\" loading=\"lazy\" srcset=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/09\/CS-Nova-Web-Projectes-Casa-Parera-810x1080.webp 810w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/09\/CS-Nova-Web-Projectes-Casa-Parera-600x800.webp 600w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"codina-project__title screen-reader-text\">Casa Parera<\/h3>\n\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"codina-projects__item\"\n\t\t\t\t\tdata-radial-slider-item\n\t\t\t\t\tdata-radial-slider-item-status=\"inview\"\n\t\t\t\t>\n\t\t\t\t\t<article class=\"codina-project\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"codina-project__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<video\n\t\t\t\t\t\t\t\t\tclass=\"codina-project__video\"\n\t\t\t\t\t\t\t\t\tmuted\n\t\t\t\t\t\t\t\t\tloop\n\t\t\t\t\t\t\t\t\tplaysinline\n\t\t\t\t\t\t\t\t\tpreload=\"metadata\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<source src=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/09\/CS-Nova-Web-Projectes-Bidi.mp4\" type=\"video\/mp4\">\n\t\t\t\t\t\t\t\t<\/video>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"810\" height=\"1080\" src=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/09\/CS-Nova-Web-Projectes-Bidi-810x1080.webp\" class=\"codina-project__poster wp-post-image\" alt=\"Detalle de un producto blanco de Bidi, con el nombre de la marca en la parte frontal.\" loading=\"lazy\" srcset=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/09\/CS-Nova-Web-Projectes-Bidi-810x1080.webp 810w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/09\/CS-Nova-Web-Projectes-Bidi-600x800.webp 600w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"codina-project__title screen-reader-text\">Bidi<\/h3>\n\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t<button class=\"screen-reader-text\" type=\"button\" data-radial-slider-control=\"prev\">\n\t\tProyecto anterior\t<\/button>\n\n\t<button class=\"screen-reader-text\" type=\"button\" data-radial-slider-control=\"next\">\n\t\tProyecto siguiente\t<\/button>\n<\/div>\n\n\n<\/section><section class=\"wp-block-group alignfull codina-section codina-servei-stats has-global-padding is-layout-constrained wp-container-core-group-is-layout-4e3b167f wp-block-group-is-layout-constrained\"><div class=\"wp-block-group codina-section__head has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f24cc1e7 wp-block-group-is-layout-constrained\"><p class=\"codina-section__num wp-block-paragraph\">(06)<\/p>\n\n<h2 class=\"wp-block-heading has-x-large-font-size\" style=\"font-weight:300\">desde 2005 <strong>haciendo lo que nos gusta<\/strong>.<\/h2>\n\n<\/div>\n\n<div class=\"codina-stats wp-block-codina-stats\" data-odometer-group=\"\">\n\t<ul class=\"codina-stats__list\" role=\"list\">\n\t\t<li class=\"codina-stat wp-block-codina-stat\">\n\t<p class=\"codina-stat__value wp-block-paragraph\">+20<\/p>\n\n<p class=\"codina-stat__label wp-block-paragraph\">a\u00f1os de experiencia<\/p>\n\n<\/li>\n\n\n<li class=\"codina-stat wp-block-codina-stat\">\n\t<p class=\"codina-stat__value wp-block-paragraph\">+200<\/p>\n\n<p class=\"codina-stat__label wp-block-paragraph\">marcas<\/p>\n\n<\/li>\n\n\n<li class=\"codina-stat wp-block-codina-stat\">\n\t<p class=\"codina-stat__value wp-block-paragraph\">+10<\/p>\n\n<p class=\"codina-stat__label wp-block-paragraph\">sectores<\/p>\n\n<\/li>\n\n\n<li class=\"codina-stat wp-block-codina-stat\">\n\t<p class=\"codina-stat__value wp-block-paragraph\">+300<\/p>\n\n<p class=\"codina-stat__label wp-block-paragraph\">proyectos<\/p>\n\n<\/li>\n\n\n\t<\/ul>\n<\/div>\n\n\n<\/section><section class=\"wp-block-group alignfull codina-section codina-servei-testimonials has-global-padding is-layout-constrained wp-container-core-group-is-layout-4e3b167f wp-block-group-is-layout-constrained\"><section class=\"codina-testimonials alignfull wp-block-codina-testimonials\" data-testimonial-wrap=\"\" data-autoplay=\"false\" data-autoplay-duration=\"6000\" aria-label=\"Testimonios\">\n\t<div class=\"codina-testimonials__inner\">\n\n\t\t<div class=\"codina-testimonials__controls\">\n\t\t\t<button class=\"codina-nav-button codina-testimonials__button\" type=\"button\" data-prev aria-label=\"Testimonio anterior\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.26512 12L6.43721 10.7746L1.48837 5.28169V6.71831L6.45581 1.22535L5.28372 0L0 6L5.26512 12ZM12 6.97183V5.02817H1.30232V6.97183H12Z\" fill=\"currentColor\"><\/path><\/svg>\n\t\t\t<\/button>\n\t\t\t<button class=\"codina-nav-button codina-testimonials__button\" type=\"button\" data-next aria-label=\"Testimonio siguiente\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.73488 12L5.56279 10.7746L10.5116 5.28169V6.71831L5.54419 1.22535L6.71628 0L12 6L6.73488 12ZM0 6.97183V5.02817H10.6977V6.97183H0Z\" fill=\"currentColor\"><\/path><\/svg>\n\t\t\t<\/button>\n\t\t<\/div>\n\n\t\t<div class=\"codina-testimonials__main\">\n\t\t\t<p class=\"codina-testimonials__count\">\n\t\t\t\t<span data-current>1<\/span> \/ <span data-total>3<\/span>\n\t\t\t<\/p>\n\n\t\t\t<div class=\"codina-testimonials__collection\">\n\t\t\t\t<div class=\"codina-testimonials__list\" role=\"list\" data-testimonial-list aria-live=\"polite\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"codina-testimonials__item is--active\"\n\t\t\t\t\t\t\trole=\"listitem\"\n\t\t\t\t\t\t\tdata-testimonial-item\n\t\t\t\t\t\t\taria-hidden=\"false\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"codina-testimonials__quote\">\n<p data-testimonial-split class=\"wp-block-paragraph codina-testimonials__paragraph\">Codina Studio ha sabido entender muy bien qui\u00e9nes somos y hacia d\u00f3nde queremos llevar STM.<\/p>\n\n<p data-testimonial-split class=\"has-body-font-size wp-block-paragraph codina-testimonials__paragraph\">No busc\u00e1bamos simplemente renovar nuestra imagen, sino modernizar una empresa con m\u00e1s de 35 a\u00f1os de historia sin perder nuestra esencia ni nuestro conocimiento del sector textil. Lo que m\u00e1s valoramos es que no se limitan a ejecutar lo que les pides: te ayudan a pensar qu\u00e9 quieres transmitir como empresa. Y este proceso tambi\u00e9n nos ha ayudado a definir mucho mejor c\u00f3mo queremos que se perciba STM.<\/p>\n<\/blockquote>\n\n\t\t\t\t\t\t\t<div class=\"codina-testimonials__profile\">\n\t\t\t\t\t\t\t\t<p class=\"codina-testimonials__name\" data-testimonial-split>Sergio D\u00edaz<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"codina-testimonials__role\" data-testimonial-split>Director de STM<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"codina-testimonials__item\"\n\t\t\t\t\t\t\trole=\"listitem\"\n\t\t\t\t\t\t\tdata-testimonial-item\n\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"codina-testimonials__quote\">\n<p data-testimonial-split class=\"wp-block-paragraph codina-testimonials__paragraph\">En codina studio hemos encontrado, en todo momento, el apoyo necesario para hacer crecer nuestra marca.<\/p>\n<\/blockquote>\n\n\t\t\t\t\t\t\t<div class=\"codina-testimonials__profile\">\n\t\t\t\t\t\t\t\t<p class=\"codina-testimonials__name\" data-testimonial-split>Xavier Recoder<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"codina-testimonials__role\" data-testimonial-split>Director General de Chocolates Torras<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"codina-testimonials__item\"\n\t\t\t\t\t\t\trole=\"listitem\"\n\t\t\t\t\t\t\tdata-testimonial-item\n\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"codina-testimonials__quote\">\n<p data-testimonial-split class=\"wp-block-paragraph codina-testimonials__paragraph\">Un equipo que conf\u00eda y en el que puedes confiar. Sin los Codina, no estar\u00eda donde estoy. Ni siquiera s\u00e9 si estar\u00eda.<\/p>\n<\/blockquote>\n\n\t\t\t\t\t\t\t<div class=\"codina-testimonials__profile\">\n\t\t\t\t\t\t\t\t<p class=\"codina-testimonials__name\" data-testimonial-split>Aleix Camps<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"codina-testimonials__role\" data-testimonial-split>Fundador de T\u00edpics<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n\n<\/section><section class=\"wp-block-group alignfull codina-section codina-servei-faq has-global-padding is-layout-constrained wp-container-core-group-is-layout-4e3b167f wp-block-group-is-layout-constrained\"><div class=\"wp-block-group codina-section__head has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f24cc1e7 wp-block-group-is-layout-constrained\"><p class=\"codina-section__num wp-block-paragraph\">(07)<\/p>\n\n<h2 class=\"wp-block-heading has-x-large-font-size\" style=\"font-weight:300\">antes de <strong>empezar<\/strong>.<\/h2>\n\n<\/div>\n\n<div class=\"wp-block-group codina-faq has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-cef44461 wp-block-group-is-layout-constrained\"><details class=\"wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfqu\u00e9 pasa en el primer workshop?<\/summary><p class=\"wp-block-paragraph\">Un departure es una sesi\u00f3n de dos o tres horas con las personas que deciden. Preguntamos lo que un briefing no pregunta, y de ah\u00ed sale informaci\u00f3n que das por obvia y que acaba definiendo la marca.<\/p>\n\n<\/details>\n\n<details class=\"wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfy si ya tenemos logotipo y no lo queremos perder?<\/summary><p class=\"wp-block-paragraph\">Entonces hablamos de hacerla evolucionar, no de empezar de cero. Con marcas como Torras o Balfeg\u00f3 el reto era justamente ese: mantener su esencia y hacerla funcionar en formatos, canales y mercados nuevos.<\/p>\n\n<\/details>\n\n<details class=\"wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfcu\u00e1nto dura un proyecto de branding?<\/summary><p class=\"wp-block-paragraph\">Depende de cada proyecto, pero normalmente es un mes. En la propuesta te concretamos el plazo del tuyo.<\/p>\n\n<\/details>\n\n<details class=\"wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfcu\u00e1nto cuesta?<\/summary><p class=\"wp-block-paragraph\">Cada propuesta es a medida, porque depende de lo que necesite la marca. Cu\u00e9ntanos el proyecto en el formulario y te prepararemos una.<\/p>\n\n<\/details>\n\n<details class=\"wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bftrabaj\u00e1is solo con empresas del Maresme?<\/summary><p class=\"wp-block-paragraph\">Somos del Maresme y es donde hacemos m\u00e1s trabajo, pero no es ning\u00fan l\u00edmite: trabajamos con empresas de toda Catalu\u00f1a. Lo que importa es poder sentarnos a la misma mesa cuando hace falta.<\/p>\n\n<\/details>\n\n<details class=\"wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfqu\u00e9 pasa cuando se entrega el manual?<\/summary><p class=\"wp-block-paragraph\">Una marca no se acaba cuando se entrega el manual. Estamos cuando tiene que sobrevivir a una web, una sesi\u00f3n de fotos, un anuncio o un packaging: somos tu equipo creativo.<\/p>\n\n<\/details>\n\n<\/div>\n\n<\/section><section class=\"wp-block-group alignfull codina-section codina-servei-cta has-global-padding is-layout-constrained wp-container-core-group-is-layout-4e3b167f wp-block-group-is-layout-constrained\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-384241b8 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-escoltar-819x1024.webp\" alt=\"Una mujer escucha con la mano en la mejilla, sentada a una mesa con una pizarra llena de tarjetas.\" class=\"wp-image-849\" srcset=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-escoltar-819x1024.webp 819w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-escoltar-240x300.webp 240w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-escoltar-768x960.webp 768w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/11\/codina-serveis-escoltar.webp 1200w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><h2 class=\"wp-block-heading has-x-large-font-size\" style=\"font-weight:300\">\u00bftienes un proyecto? <strong>cu\u00e9ntanoslo<\/strong>.<\/h2>\n\n<p class=\"has-body-large-font-size wp-block-paragraph\">responde el formulario y te prepararemos una propuesta estrat\u00e9gica. solo son cinco minutos: cuanto mejor respondas, mejor ser\u00e1 la propuesta.<\/p>\n\n<div class=\"wp-block-group codina-actions is-layout-flex wp-block-group-is-layout-flex\"><div class=\"is-style-primary-light wp-block-codina-button\" data-split=\"none\">\n\t<a\t\tclass=\"codina-button\"\n\t\tdata-codina-button\n\t\t\t\t\thref=\"https:\/\/codina.studio\/es\/empezar\/\"\n\t\t\t\t\t\t>\n\t\t\t\t<span class=\"codina-button__ring\" aria-hidden=\"true\">\n\t\t\t<svg width=\"100%\" height=\"100%\" overflow=\"visible\" focusable=\"false\" aria-hidden=\"true\">\n\t\t\t\t<rect width=\"100%\" height=\"100%\" \/>\n\t\t\t<\/svg>\n\t\t<\/span>\n\t\t<span class=\"codina-button__face wp-element-button\">ir al formulario<\/span>\n\t\t\t<\/a>\n<\/div>\n\n\n<\/div>\n\n<p class=\"wp-block-paragraph\">o, si prefieres hablarlo, ll\u00e1manos al <a href=\"tel:+34937074500\">+34 93 707 45 00<\/a> o escr\u00edbenos a <a href=\"mailto:hola@codina.studio\">hola@codina.studio<\/a>.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/section><section class=\"wp-block-group alignfull codina-section codina-servei-more has-global-padding is-layout-constrained wp-container-core-group-is-layout-4e3b167f wp-block-group-is-layout-constrained\"><div class=\"wp-block-group codina-section__head has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f24cc1e7 wp-block-group-is-layout-constrained\"><p class=\"codina-section__num wp-block-paragraph\">(08)<\/p>\n\n<h2 class=\"wp-block-heading has-x-large-font-size\" style=\"font-weight:300\">todo lo que necesita tu marca, <strong>en un solo lugar<\/strong>.<\/h2>\n\n<p class=\"has-body-large-font-size wp-block-paragraph\">branding, web y media + ads, con el mismo equipo y el mismo criterio.<\/p>\n\n<\/div>\n\n<div style=\"--service-links-columns:2\" class=\"codina-service-links wp-block-codina-service-links\">\n\t<ul class=\"codina-service-links__list\" role=\"list\">\n\t\t\t\t\t<li class=\"codina-service-links__item\">\n\t\t\t\t<a class=\"codina-service-link\" href=\"https:\/\/codina.studio\/es\/servicios\/web\/\">\n\t\t\t\t\t<span class=\"codina-service-link__title\">web<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"codina-service-link__text\">webs a medida con puerta, recorrido y jerarqu\u00eda: dise\u00f1o, c\u00f3digo y animaci\u00f3n hechos en casa.<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"codina-service-link__cta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span>desc\u00fabrelo<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"codina-nav-button codina-service-link__arrow\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" viewBox=\"0 0 12 12\" fill=\"none\"><path d=\"M1 6h10M6.5 1.5 11 6l-4.5 4.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"codina-service-links__item\">\n\t\t\t\t<a class=\"codina-service-link\" href=\"https:\/\/codina.studio\/es\/servicios\/media\/\">\n\t\t\t\t\t<span class=\"codina-service-link__title\">media + ads<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"codina-service-link__text\">fotograf\u00eda, v\u00eddeo, motion y campa\u00f1as de Meta Ads, hechos por el mismo equipo que ha construido la marca.<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"codina-service-link__cta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span>desc\u00fabrelo<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"codina-nav-button codina-service-link__arrow\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" viewBox=\"0 0 12 12\" fill=\"none\"><path d=\"M1 6h10M6.5 1.5 11 6l-4.5 4.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n<\/div>\n\n\n<\/section><section class=\"wp-block-group alignfull codina-section codina-servei-stories has-global-padding is-layout-constrained wp-container-core-group-is-layout-4e3b167f wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-heading has-large-font-size\" style=\"font-weight:300\">lee m\u00e1s en <strong>codina*<\/strong>stories&#8230;<\/h2>\n\n<div class=\"codina-related alignfull wp-block-codina-related-stories\">\n\t<ul class=\"codina-related__grid\" role=\"list\">\n\t\t\t\t\t<li class=\"codina-related__item\">\n\t\t\t\t<article class=\"codina-card\">\n\t\t\t\t\t<a class=\"codina-card__link\" href=\"https:\/\/codina.studio\/es\/una-marca-no-empieza-con-un-logotipo\/\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/08\/una-marca-no-comenca-amb-un-logotip-destacada-600x800.webp\" class=\"codina-card__image wp-post-image\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t<span class=\"codina-card__veil\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t<span class=\"codina-card__body\">\n\t\t\t\t\t\t\t<span class=\"codina-card__title\">Una marca no empieza con un logotipo<\/span>\n\t\t\t\t\t\t\t<span class=\"codina-card__cta\">Leer la historia<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"codina-related__item\">\n\t\t\t\t<article class=\"codina-card\">\n\t\t\t\t\t<a class=\"codina-card__link\" href=\"https:\/\/codina.studio\/es\/el-apellido-que-acabo-ganando\/\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/05\/codina-brodat_1_2000_opt-600x800.webp\" class=\"codina-card__image wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/05\/codina-brodat_1_2000_opt-600x800.webp 600w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/05\/codina-brodat_1_2000_opt-810x1080.webp 810w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t<span class=\"codina-card__veil\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t<span class=\"codina-card__body\">\n\t\t\t\t\t\t\t<span class=\"codina-card__title\">El apellido que acab\u00f3 ganando<\/span>\n\t\t\t\t\t\t\t<span class=\"codina-card__cta\">Leer la historia<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"codina-related__item\">\n\t\t\t\t<article class=\"codina-card\">\n\t\t\t\t\t<a class=\"codina-card__link\" href=\"https:\/\/codina.studio\/es\/primer-air-thinking\/\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/06\/4-primer-airthinking_4_2000_opt-600x800.webp\" class=\"codina-card__image wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/codina.studio\/wp-content\/uploads\/2026\/06\/4-primer-airthinking_4_2000_opt-600x800.webp 600w, https:\/\/codina.studio\/wp-content\/uploads\/2026\/06\/4-primer-airthinking_4_2000_opt-810x1080.webp 810w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t<span class=\"codina-card__veil\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t<span class=\"codina-card__body\">\n\t\t\t\t\t\t\t<span class=\"codina-card__title\">El primer Air Thinking fue para nosotros<\/span>\n\t\t\t\t\t\t\t<span class=\"codina-card__cta\">Leer la historia<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n<\/div>\n\n\n<\/section>","protected":false},"excerpt":{"rendered":"<p>una marca no es su logotipo: es un sistema de decisiones. estrategia, naming e identidad visual, co-creados contigo.<\/p>\n","protected":false},"featured_media":882,"menu_order":1,"template":"","meta":{"_codina_form_service":"branding","footnotes":""},"class_list":["post-829","servei","type-servei","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/codina.studio\/es\/wp-json\/wp\/v2\/servei\/829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codina.studio\/es\/wp-json\/wp\/v2\/servei"}],"about":[{"href":"https:\/\/codina.studio\/es\/wp-json\/wp\/v2\/types\/servei"}],"version-history":[{"count":6,"href":"https:\/\/codina.studio\/es\/wp-json\/wp\/v2\/servei\/829\/revisions"}],"predecessor-version":[{"id":978,"href":"https:\/\/codina.studio\/es\/wp-json\/wp\/v2\/servei\/829\/revisions\/978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/codina.studio\/es\/wp-json\/wp\/v2\/media\/882"}],"wp:attachment":[{"href":"https:\/\/codina.studio\/es\/wp-json\/wp\/v2\/media?parent=829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}